T H U M B S T O P P I N G C O N T E N T - S T E L L A A R T O I S
Stella Artois came to Talenthouse looking for GCI artists to create thumb-stopping content for their social channels. The work had to feel like an experience, something you were drawn into - something that would stand out on your crowded feed. With that in mind, I pitched to them the idea of creating videos inspired by the "oddly satisfying" phenomenon on Youtube, a subculture of videos that have amassed hundreds of millions of views, particularly since the lockdown of 2020.
Working with Japan-based artist Masaki we delivered 8 different CGI videos to be used across social.