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T H U M B  S T O P P I N G   C O N T E N T  - S T E L L A   A R T O I S

Stella Artois came to Talenthouse looking for GCI artists to create thumb-stopping content for their social channels. The work had to feel like an experience, something you were drawn into  - something that would stand out on your crowded feed.  With that in mind, I pitched to them the idea of creating videos inspired by the "oddly satisfying" phenomenon on Youtube,  a subculture of videos that have amassed hundreds of millions of views, particularly since the lockdown of 2020. 

Working with Japan-based artist Masaki we delivered 8 different CGI videos to be used across social. 

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